| In order to produce the highest degree of customer satisfaction and the greatest amount of customer loyalty, you must learn about the products that you sell. We have established a curriculum that will inform you about the nuances of each of the products that we offer. Because we sell our products at a premium, you must be able to demonstrate to your customers that they are receiving quality and value for their money.
As such, it is imperative that you become an expert in specialty coffee. Your knowledge about coffee, which you will, in turn, dispense to your customers, provides an intrinsic added value to the products that you serve. In specialty coffee, we educate our customers. When your patrons understand the difference between Ebenezer's coffee and the substance that they buy at a convenience food store, you have just built a long-term relationship. We not only train you to inform your patrons about the quality of our products, but also to transform this knowledge into augmented sales of such items as whole bean coffee, travel mugs, grinders, etc.
Ebenezer's will also train you to establish a familiarity with your patrons. Whether they have been in your store one time or one hundred times, we will train you to make all of your customers feel as if they are at home. You will transform your coffeehouse into a gathering place. By doing so, Ebenezer's becomes more than a place to get morning coffee. It becomes a place to have lunch, dinner, and late night pastries. Our systematic approach to customer service creates a base of regular customers upon which your business will grow.
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