Why Should I Buy A Franchise?
There are many excellent reasons to purchase a franchise. However, the best reason can be summarized in one word. Experience. Thomas Edison tried 10,000 different filaments before he found the right one for the light bulb. Unfortunately, he did not bother to research whether or not other scientists had tested these filaments. Others had, in fact, tried many filaments without success. As General Bismarck once said, "Fools say they learn from experience. I prefer to learn by others' experience."
As a franchisee, you will benefit from our experience. Ebenezer's experience has helped us develop a proven system of operations in running a coffeehouse and eatery. Our system prepares you, the franchisee, for situations that may arise. Our experience will guide you toward courses of action that have worked and away from those that have not.
A franchise helps ease your concerns. When you become an Eb's franchisee, you become part of a team dedicated to your success. Opening a new business is one of the riskiest investments you can make. However, if you are committed to taking that risk, a franchise will reduce the "unknown" factor. Unforeseen circumstances can cause a new business to stumble. As our franchisee, you benefit from Eb's experience in the situations that a new business will face. We will help you understand the obstacles in your path and how not to trip over them.
Is Ebenezers Right For You?
If you possess an extraverted personality, are good with people, and prefer a friendly, collegial environment to work in, specialty coffee is a great place to start your search for a business to call your own. From its 1960's roots, the specialty coffee industry has grown from the scattering of well-loved corner meeting spots to the booming industry it has become. If you seek a casual work environment, specialty coffee is for you. If you want to be in a business that produces genuine customer satisfaction and loyalty, please read further about owning a coffeehouse.
What Is The Future Of Specialty Coffee?
You may be wondering if specialty coffee is a fad. The answer is a resounding "NO." Coffee sales for 1999 will total an estimated $5.6 billion. The Specialty Coffee Association of America estimates that specialty coffee usage will increase from 7% - 10% annually well into the next decade.
The reason for the specialty coffee market expansion is simple. At first, your customers will drink specialty coffee because it is an affordable luxury. They like the atmosphere and the food, and love our gourmet coffee. Eventually, the "want" becomes a "need". Although customers could go somewhere else and possibly spend less for their coffee, they continue to frequent Eb's specialty coffeehouse because inferior coffee is now virtually undrinkable to them. Once a person has educated their palate, they cannot return from whence they came. As such, specialty coffee has evolved from a luxury to a staple.
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